(Reporter Luo Renjin) recently, the city issued "on the promotion of" Jinggangshan "agricultural products regional public brand quality development of the implementation of the views (for trial)" (hereinafter referred to as "views"), "views" that will establish and improve the "Jinggangshan" agricultural products regional public brand standard system, certification system, marketing system, to achieve unified trademark use, unified quality management, unified marketing, efforts to "Jinggangshan" agricultural products regional public brand into a representative of the city's top all-area all categories of agricultural brands, the best quality ingredients supply, the most assured quality assurance, the most complete industrial chain.
The Opinions" put forward three major objectives and tasks, respectively, in the overall brand image, the whole process of quality control standards, as well as categories and business directory to put forward specific goals. It is clear that the overall brand image of Ji'an agricultural products with high visibility and influence at home and abroad should be built. By 2025, to achieve "Jinggangshan" agricultural products regional public brand value of more than 30 billion yuan; to establish "Jinggangshan" agricultural products regional public brand quality control standards for the whole process. By 2025, the establishment of the "Jinggangshan" agricultural products regional public brand quality control standards system that is consistent with the actual city and the market. In addition, it is proposed to establish a brand use certification management system, strictly implement the access and withdrawal mechanism, by 2025, the inclusion of more than 20 categories of agricultural products, the certification of more than 200 authorized business entities.
To achieve these goals, the city will focus its efforts in three areas:
——Improve the "Jinggangshan" agricultural products regional public brand standard system. Around the "Jinggangshan" agricultural products regional public brand access conditions, the city will gradually establish the brand image, the environment, production process, product quality, processing and packaging and other aspects of the whole industry chain standards system. The standard system includes brand image standards, quality control standards and product packaging standards.
——The establishment of "Jinggangshan" agricultural products regional public brand certification management system. Based on the "Jinggangshan" agricultural products regional public brand trademark, to achieve strict brand certification, scientific management, standardized implementation, efficient operation, through the pre-production, production, post-production management, the establishment of dynamic supervision of access and exit mechanism. The Opinions propose that the city unify brand operation and management, establish a certification and access mechanism, strengthen brand use supervision and establish a dynamic exit mechanism.
——Cultivate "Jinggangshan" agricultural products regional public brand marketing system. Ji'an will increase brand publicity, smooth product marketing channels, strengthen storage and logistics, market-oriented, actively adapt to the characteristics of contemporary consumer diversification, personalized demand, multi-source information, target markets, focus on consumer demand, grasp industry trends, to achieve the "Jinggangshan" agricultural products regional public brand value from The "quantitative change" to "qualitative change".
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